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President & CEO Message

Photograph of Daniel S. Fulton, President and CEO
Daniel S. Fulton

A Message From Dan Fulton:

For any company, the drive for sustainability begins with profitability. The last several years have been marked with tremendous change for our company, as we took action to remain strong and focused amid floundering markets and worldwide economic turmoil.

As we emerge from this challenging period, our vision is clear: We will generate superior returns with sustainable land and forest solutions for the world.

I believe in this company. I believe in the remarkable, sustainable resource that we manage. I believe in the products we make to meet human needs. And I believe in our employees, whose energy and ingenuity continue to drive our company forward.

But belief is not enough to realize a vision. We must be willing and able to turn words into action.

Each of our businesses is executing strategies to deliver the financial results we need to sustain our company into the future. As we focus on this work, we will not lose sight of our other sustainability goals.

For example, while we’ve had systems in place for managing sustainability for years, we’re working on improving how each of our businesses integrates sustainability considerations into their strategic planning and operations. We’ve added a new section to our website where we will report examples of this activity and rate our progress annually.

One goal our businesses have been working toward for a number of years is our commitment to reduce our greenhouse gas emissions by 40 percent from 2000 levels. By the end of 2009, we achieved a 13-percent reduction against our baseline. This is real progress, and although it is not on our original trajectory, our commitment to making steady progress has not wavered. In early 2010 we joined the U.S. Climate Action Partnership, a group of business and environmental organizations that have come together to call on the federal government to quickly enact strong national climate and energy legislation that would require significant reductions of greenhouse gas emissions.

We also continue to focus on green building activities. Our wood products business makes green building easier than ever before. Weyerhaeuser's entire iLevel product line recently received a "green" designation from the National Association of Home Builders Research Center, and our homebuilding business, one of the nation's largest, works closely with programs like Built Green™ and Energy Star®.

Finally, our commitment to community remains absolute, with a renewed philanthropic strategy for our Weyerhaeuser Company Foundation that focuses on local giving and strengthens support for employee volunteerism. In 2009, we recorded nearly 11,000 employee and retiree volunteer hours for projects in communities where we operate.

Growing a tree is a long-term commitment. We understand that long-term success depends on our capacity to generate superior returns while protecting our land, nurturing our forests, supporting our communities, and empowering our employees to bring useful, innovative products to market.

I invite you to browse through this online sustainability report to learn more, not only about what we’re doing today, but also about how we intend to continuously improve our sustainability performance in the years to come.


Dan Fulton
President and CEO Weyerhaeuser Company

Last updated June 17, 2010.